SERVING ASIA, INDIAN REGION, THE MIDDLE EAST & BEYOND
Your Trusted Partner for Hospitality, Marine
& Premium Consumer Brands
We have over 20 years of supplying hotels, boatyards, and construction companies with equipments, materials, consumables and FMCG products where and when they need them.
From hotel supply chains across Asia to premium coffee on your supermarket shelf — 23 54 General Trading Singapore brings two decades of sourcing expertise to a new frontier.
What We Do
B2B Supply & Sourcing
We supply hotels, resorts, boatyards, and construction companies with equipment, materials, consumables, and FMCG products. As part of the 23 54 Group, we bring the full power of our global sourcing network to
clients across Asia and the Indian Ocean region.
Retail & Consumer Distribution
We import and distribute premium consumer brands through
Singapore's leading retail and e-commerce channels. Our online store, Elevenses.Asia, is available on Lazada. We are actively expanding our portfolio of premium food and beverage brands for the Singapore and regional market.
Our Product Categories
Marine & Offshore Supplies
Hospitality & Guestroom Solutions
Construction & Industrial Materials
Retail & Consumer Distribution
Sports & Leisure
Furniture, Fixtures & Equip
Why Choose Us?
Industry Experience
With over two decades in the hotel & engineering supply sectors, we understand the unique challenges and requirements of these operations. Our specialists provide tailored recommendations based on property type, guest demographics, and operational needs.
Comprehensive Solutions
We're your single source offering a wide range of operational and specialised items through a consolidated system tailored to your needs. We streamline procurement and logistics, so you don’t have to manage multiple vendors or moving parts optimising your procurement process.
Reliability & Service
Trusted by our clients for genuine quality, reliable service, and 24/7 support, our expert team is committed to ensuring your success with professionalism, transparency, and unparalleled expertise.
Sustainability Commitments
1. Eco Friendly Products
Our growing range of sustainable supplies includes biodegradable toiletries, energy-efficient equipment, and recycled materials.
2. Reduced Packaging
We've redesigned our packaging to minimize waste while maintaining product protection during transportation.
3. Supplier Partnerships
We collaborate with manufacturers committed to sustainable practices and continuous environmental improvement.
4. Carbon Reduction
Our optimized logistics and delivery routes help reduce the carbon footprint of your hotel supply chain.
Sustainability Initiatives
Eco Friendly Products
Our growing range of sustainable supplies includes biodegradable toiletries, energy-efficient equipment, and recycled materials.
Carbon Reduction
Our optimized logistics and delivery routes help reduce the carbon footprint of your hotel supply chain.
Reduced Packaging
We've redesigned our packaging to minimize waste while maintaining product protection during transportation.
Impact
We collaborate with manufacturers committed to sustainable practices and continuous environmental improvement.
Our Featured Products
Coffee Planet Specialty Retail Coffee
Dining & Kitchen Equipment and Furniture
Bathroom Fittings & Toiletries
Construction Material & Machinery
Health & Sports Facilities
Engine, Spares & Boatyard Supplies
Our curated selection of bestselling products combines quality, durability, and exceptional value. From luxury guest amenities to commercial-grade equipment, these items represent our commitment to excellence in every category.
2354 General Trading started as a small supplier of marine engine spare parts to a few clients in The Maldives in 2004. We now serve hotels, boatyards and multi national companies in the Middle East, Indian sub-continent and Asia. We continue to expand our product range and services without compromising the personalised service that has been our hallmark.